Starting a new business or planning to have a website for your current business?
Identifying on what you need for your first website is quite a task for most of the people but below are some of the tips which can help you create a perfect website which suits your needs and get you going!
PURPOSE or GOAL of your website
You have to develop a clear goal and identify that why you are getting a website. This helps in creating and integrating the call of action for your visitors. In this day and age most of the people are not willing to read loads of texts, but can be converted into customers through visual graphics and least possible texts.
If you just want to provide information to your web visitors, then go for a website which a one pager design with contact information and contact us form. This will be a great way for you to launch yourself on the digital front.
If you want to sell products or services and intend that the visitors purchase from your website, then you can go for an e-commerce solution. If you just have 2-4 products/services to sell, you dont need a full fledged e-commerce portal, as you can sell the product by creating a simple form and integrate it to your payment service.
Content is the key of the keys! Its best that you develop your own content and hire a content writer to improve the vocab and do the proof reading. Most of the website designers provide these services and you can definitely use them to have the refined content integrated into your website.
Additionally, your content will define your SEO (Search Engine Optimization) and this will lead towards more traffic.
Keep you designs neat and backgrounds in lighter color gradients. This helps in increasing the visuals of the content and keeps the visitors engaged.
Call to Action
As you've identified your purpose of getting a website, you need to be clear and direct on the call to action for the visitors. For example, I am a website designer and so I have placed a button for discover website packages on my website home page and on the top. So when a visitor who is looking for website design services, he/she can directly click on the packages i provide. If they suit their needs, then they will check on who my clients are, who i am and what all i do.
Always include the contact form in your website. This helps visitors to reach you out for any inquiries and makes them comfortable when the conversation starts.
Make sure to integrate your website with the social media pages of yours and add relevant plugins which are crucial to your business. For example, if you are a dentist, then you can add booking apps which can be integrated to your calendars and set reminders.
Have your website designed on a responsive themes and people are moving towards the usage of smart phones and tablets increasingly. I get alot of traffic coming in from mobile and tablet devices and being there makes my business grow.
Have your website service provider do its research on the major keywords for the SEO and you make sure to do the research as well. As you are a master of your business and on a day to day basis, you've come across the most relevant keywords then your designer. Integrating the keywords is the key to your website growth.
Track your Audience
Make sure to set up google analytics with your website in order for you to keep a track on who is visiting your website, which city, and where the visitors are coming from(direct search or referrals)